Bongkosh N. Rittichainuwat, Ph.D. is an associate professor and program director of the International Program in Hotel & Tourism Management at Siam University, Bangkok, Thailand. She received Bachelor of Arts from Chulalongkorn University, Thailand (major: French, minor, English & Spanish), Master in Hospitality Management from the Conrad N. Hilton College, University of Houston, and Ph.D. in Hospitality Management from the School of Hotel and Restaurant Administration at Oklahoma State University, USA. She has papers published in A and A+ journals in tourism and hospitality and she is on an editorial board of the JTTM, APJTR and JHTR. She has also served as Thailand representative of the Association of Asia Pacific Travel Association. In 2013, she received an outstanding alumna award from the School of Hotel and Restaurant Administration at Oklahoma State University. Dr. Bongkosh is the founder of the World Conference on Tourism, Hospitality, and Event Research